The Best Quick SEO Tips For Financial Advisors

Getting new business is something that all financial advisors have to focus on. One of the best ways to do this is to improve the SEO for your website. This will improve your organic traffic and help you better target certain users who are more likely to need and use your services. If you are unsure about what to do with SEO, there are some quick tips that you need to know about and implement.

Getting new business is something that all financial advisors have to focus on. One of the best ways to do this is to improve the SEO for your website. This will improve your organic traffic and help you better target certain users who are more likely to need and use your services. If you are unsure about what to do with SEO, there are some quick tips that you need to know about and implement.

Look At Your Keywords

The backbone of good SEO will be good keyword research. If you do not complete adequate keywords research, you will not know which keywords to focus on or have keywords that are too vague for you to be competitive. When it comes to keywords, there are a few factors that you should consider.

The first is that you will want to use local keywords. This is important because your business is driven by local people who you can help. If you are getting visitors from another state or another country it will not turn into the paying customers that you need. 

You also need to look at competition. Long-tail and local keywords will generally have less competition than the shorter and more general ones. Less competition means that your website is more likely to rank well when you use these keywords correctly in your content. 

When you are looking at your keywords, you also need to consider how you are using them.  You should never stuff the keyword as often as possible into your content. You need to use it in a natural way and in content that is focused on the keyword. This means that if you are using the keyword ‘Denver 401K advice’, you should write content that offers advice and not place the keyword in an unrelated article. 

Focus On The Quality Of The Content

The quality of your content is very important because better quality content will rank better in the search engines. This is due to the fact that the search engines want to provide the best service to their customers. In order to do this, they want to give them the best possible information first.

This is why you should always create high-quality content. Longer content is often considered better because it will provide more information to the reader. Of course, you will need to ensure that you are consistently providing something new through out the article. An article that is 900 words long, but consists of the same information over and over will not be considered high-quality.

The title of your content is also very important. You need to write a unique and descriptive title for all of your content. The title needs to tell the visitor what the content is going to be about and then you need to deliver on this. Research has found that list type articles will generally do better than others and those with numbers in their titles will generate more traffic than those without. 

When you are writing your content, you need to keep the end user in mind. In the past, many people would write their content for the search engines which resulted in robot garble that people could not really understand. It is better to write for humans instead of the search bots because this is what the algorithms will now be looking for.

Write A Blog

As content is so important for SEO, you need to consider a blog attached to your website. The blog provides a place for your new content without changing the static website that you have.  Blogs are very common and most business websites will actually have one.

After creating your blog, you will need to update it with new content regularly. This will not only increase the keywords that you will rank for, but you will also keep your website active.  A lot of people do not realize that the search engines will consider your website dormant if you do not update it.

When this happens, the search engines will crawl the website less and lower the rankings for the content you have. Updating your blog tells the search engines that the website is still active and that they should be crawling it. When it comes to updating your website and blog, you do not have to do this daily. 

For the average financial advisor updating your blog weekly will be enough. There are some financial advisors who update their blogs less regularly and still rank well. The key is to be consistent and to actually post new content. 

Use SEO Tools

It is not your job to understand the inner workings of SEO and how to implement SEO strategies. This is where SEO tools for financial advisors will come in handy and why you need to look at using them.  There are a lot of different tools that you can use with something being available as WordPress plugins while others are stand-alone tools.

If you are running your website on WordPress, you need to look at using SEO plugins. These tools will help you optimize your website as you post to your blog or make any changes. When you use these tools, you will never have to worry that your posts are not correctly optimized as you can check this before you publish them.

If you are going to use a combination of a plugin and other tools, you need to set a time each week to check your SEO. While a week will not drastically change your SEO or rankings, it does give you the chance to fix any problems before there are repercussions. It is recommended that you choose a day each week where you check your SEO tools and see if there is anything that you need to amend on your website.

There are a lot of different tips and tricks that financial advisors need to know about when it comes to SEO. These tips will be easy to implement and ensure that your SEO strategy will work for your business.