Although many musicians tend to approach songs and albums as pure art, they need to understand that the music industry treats their works just like any other product. The main idea is to create quality music, but you should also learn to promote your brand as a full-time band.
What is a Brand?
By definition, it represents a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. To put it simply, a brand is the sum of features that make you and your band special and unique.
Our goal is to help you to promote the band like a real marketer, so keep reading to learn seven ways to build a memorable music brand.
1. Think about the Audience and the Music You’re Making
The way you make music will strongly influence the branding strategy of your band. After all, playing pop songs is totally different than being a rock, reggae, or rap musician. It will also impact your relationship with listeners and pretty much determine the target audience as well.
If you are trying to win over youngsters, then it is okay to present yourself as a joyful and wild band whose members are not afraid of breaking the boundaries with each album. But if you are targeting older and more experienced listeners, you should probably calm down and use moderate tones to build a solid and trustworthy brand. For more you can use essay writer or cheap assignment help it also can help you
2. Prepare Eye-Catching Visuals
Now that you understand the general direction of the branding strategy, it should be relatively easy to design eye-catching visuals. Two elements are crucial here:
- A logo: This is the main component of your branding strategy because people will recognize the band based on the logo. Just think about Metallica or AC/DC and you’ll realize how important it is to have a memorable logo.
- A color scheme: Every color has its own meaning, so you need to think through it carefully and come up with a color scheme that perfectly suits your style and the expectations of the target audience.
3. Create a Stunning Website
A brand’s website is essentially a digital ID that every fan is going to check out sooner or later. In such circumstances, it is important to invest in web design and craft a wonderful site for the band.
It will be your place to publish news and post interesting content. You can divide it into several categories, with some of the main features being tour dates, band-related news, photo section, new releases, and “About Us” page.
Besides that, the website is where you publish lead magnets and leave sign-up forms to encourage visitors to become email subscribers. It’s a powerful way to build relationships with the audience, so we are about to discuss it in the next chapter.
4. Send Email Newsletters
Email is by far the oldest channel of digital marketing, but it doesn’t make it any less productive than 10 or 15 years ago. On the contrary, there are almost four billion email users all over the globe and you should seize the opportunity to send band-related newsletters regularly.
First of all, it will keep reminding the audience of your existence. Rest assured subscribers will remember the band if you keep sending messages week after week. Secondly, email newsletters will help you to build stronger relationships with the fans.
You can use this format to spread the word about your work, new gigs, plans, and many more. Besides that, there is always the option of inviting subscribers to send you questions that you can answer in the next newsletter.
5. Take Advantage of Social Media
With more than two billion daily active users, social networks are the most important branding tool for any musician or group of artists. The same goes for a band as you need to use the likes of Facebook, Instagram, and YouTube to popularize your music and distinguish your ensemble from similar groups.
You might be wondering why we pointed out only three platforms, so here’s an explanation:
- Facebook is the largest social media with more than two billion users.
- Instagram is the fastest-growing network and it attracts the majority of younger listeners.
- YouTube is the most popular video-sharing channel that you can use to promote your work.
6. Make Use of Live Video
There are many ways to promote the band on social networks, but we decided to highlight live video. It is one of the major trends in modern marketing because it allows brands to publish exciting content and interact with the audience in real-time.
According to the report, 80% of consumers prefer watching live videos than reading a brand-related blog. It’s a clear signal that you should focus on live content and enable the audience to communicate with the band by sending questions and waiting for replies on the go.
7. Don’t Forget to Organize Gigs Frequently
The key purpose of a band is to play music, so don’t forget to organize and attend gigs whenever you have a chance to do it. This is the only way to build a genuine relationship with the fans and prove that you are a band worth listening to. If you are able to do so, rest assured the target listeners will remember the band and become loyal followers along the way.
The music industry treats artists as products, so you should embrace the same mindset and start promoting your band as a brand. In this post, we discussed seven ways that could help you to build a memorable music brand.
Have you ever thought about promoting your music this way? Which one is your favorite tip on the list? Make sure to leave a comment and let us know if you have other interesting suggestions to share with our readers!