An accurate, robust email list is the foundation of your acquisition and nurturing efforts in digital marketing. It is a proven way to reach prospects and establish long-term relationships. However, creating an email list is simply the first step – developing, maintaining and growing isn’t always that easy.
One of the popular ways to grow an email list is to use opt-in forms that require information in exchange for some kind of incentive. You also need to find ways to keep growing your list as well as make sure you retain customers with a great customer service strategy. Here are some tips to help you grow that all-important email list.
Make sure visitors can’t miss your email signup form
As mentioned on essay writer for you (assignment writingservice site), some sites downplay email signups and make social media sharing buttons most prominent. Social media followers are valuable but your email list is like gold because it belongs to you. Social media platforms are constantly evolving and you have no control over the changes. You have to adapt your marketing methods to suit them.
With your email list, you have complete control. You can segment your subscribers to market to them in a more targeted way. You can control the look and feel of your content and how to present it. This ensures that your message comes across in the best way to appeal to your audience.
Clearly show “what’s in it for me?”
A popover (also called a pop-up window or lightbox) appears on a web page triggered by someone entering a page or getting to a certain point on a page. It usually requests an email address in exchange for an incentive of some kind.
“Many brands have seen an email list grow when a popover is included on a website.” – says Jake Gardner, marketing specialist and assignment writer at bestdissertation.com that provides professional dissertation writing services.
Popovers can also be a turn-off – they do interrupt the user experience. It is very important to track and test visitor activity to make sure a popover is effective rather than irritating. Successful popovers provide visitors with something of real value – like a discount, an exclusive perk, or access to new products before anyone else.
Contests can lead to more engagement and conversions. There are many different types of contests. You could ask readers to submit content, like an article or a photo. A contest must be well-constructed so as to create an entertaining experience for participants.
Try to relate the contest to your industry or product. For example, if you sell copywriting courses, you could ask people to give writing tips. You need to ask entrants for their email address in order to participate and choose a prize that your community will value.
Pay attention to the metrics
Some of the important metrics to monitor include delivery, open rates, shares, spam complaints, and unsubscribe rates. Create a baseline for these rates and then start testing them. A/B test different elements like subject lines, images, videos etc. Only by testing can you find out what is most effective and make improvements where necessary.
A final word
You own your email list and this is why it is so valuable when it comes to digital marketing. Using your email list gives you more control over your marketing. You can connect with leads and nurture them towards conversion. You can reach people who want to hear more about what your business has to offer and give them information about sales, special deals and promotions. For these reasons, building and growing your email list using the above tips to help you is one of the best ways you can grow your business.