In order to advertise online successfully, companies require the expertise of digital marketing professionals. Every piece of promotional material you see, from content to images to videos, relates to the work of a digital marketer. It should therefore come as no surprise that their skills are in extremely high demand.
If you’re interested in pursuing a digital marketing career, you’ll be glad to know that more and more universities are offering programs dedicated specifically to the profession. In this guide, we will discuss 6 reasons why 2022 should be the year you learn digital marketing. Let’s begin.
The digital marketing field offers something for everyone. Whether you’re creative or more technically inclined, you can easily find a niche where your particular abilities and preferences are valued.
For example, those who enjoy coding or working with software can consider specialties such as web analytics or search engine optimization. If you want to make use of your creative talents, there are plenty of avenues in content marketing including design, writing, and video production. There are also options like social media marketing and research.
In short, you won’t struggle to identify an area of digital marketing that allows you to utilize your skills the way you want to. This extends to work environments, which can range from different types of offices and working for an agency to working from home and being self-employed. You can even freelance or travel while you work.
As we touched on earlier, there are dedicated courses and programs available specifically for aspiring digital marketers. Not only that, but you can study for an accredited degree entirely online, be it full-time or alongside your current job.
If you already have a relevant UK honors degree or an equivalent overseas qualification, you can consider pursuing a master’s such as the MSC digital marketing degree offered by Aston University online. This will equip you with the necessary knowledge and skills at a far lower cost than that of taking the traditional route.
Of course, you’re not alone in being aware of the demand for digital marketers and the opportunities available in the field. Having the right qualifications and being prepared will help you stand out in an increasingly competitive job market. Even if you plan to work for yourself, taking a year or two to study first will be to your advantage.
Another benefit of pursuing a digital marketing career is that the barrier to entry in the industry is relatively low. You can learn a great deal of information online through courses, guides, and tutorials. All of the tools you need to gain hands-on experience are already in front of you, and freelancing opportunities make it easy to build a portfolio.
By working online in your spare time while studying, you can add a significant amount of experience to your CV before you even graduate. There are many freelance platforms available that make it easy to connect with companies in need of digital marketing assistance. You can also run your own blog or promote your services to gain practical experience.
There are many bonuses to having skills that are consistently in strong demand. As a qualified digital marketing expert, you can expect higher salaries, better job security, and more advancement opportunities than many other professions.
Not only can the right qualifications make it possible for you to choose which company to work for, but you’ll also maintain the ability to work for individual clients whenever you want. The internet and freelancing platforms will always be available for you to pick up gigs and quick jobs for extra cash if needs be.
At the same time, you can choose to channel your inner entrepreneur and start your own digital marketing business. There are plenty of companies that require more comprehensive digital marketing solutions. In other words, they need the help of an agency that can tend to all of their online advertising needs, which is where your business comes in.
According to Indeed, the average digital marketer in the UK earns around £26,209 per year. Those situated in London make considerably more at £33,077 per year on average. Granted, these numbers don’t paint the full picture.
You can certainly make more depending on your career choices and qualifications. Some companies pay far above the average, and employees can also supplement their salary with freelance work on the side. If you opt to work entirely for yourself full-time, the sky’s the limit when it comes to your earning potential.
Many digital marketing agencies rake in millions per year from high-end clients that require comprehensive solutions. All it takes to join their ranks is determination and the vision to find a spot in the market where you can stand out and offer something unique.
It’s not only students and working professionals who can benefit from studying digital marketing. Business owners can also acquire valuable knowledge and skills here. If you have the free time to take a digital marketing course or simply study the topic whenever possible, you can identify new and innovative ways to promote your company.
There is a wealth of information available for free that entrepreneurs can use to grow their online presence and bring more customers to their storefront. Many companies have established themselves and found success by building an online audience through an effective digital marketing strategy. There’s no reason why yours can’t do the same.
All that remains is to choose your area of expertise and get started. With enough time and effort, you’ll be on your way to becoming a master of online advertising. Whether you choose to work for a company or forge your own path, you’ll be glad to have done so in the digital marketing field.